fabcon precast
B2B Print & Digital Advertising, Strategy, Branding, Marketing Collateral, Web Design & Development, Email Marketing, Internal Marketing
Fabcon Precast is the country’s premier manufacturer of precast concrete wall panels—in fact, they’ve been pioneering the industry since 1971. With seven plants in six states, they’ve since expanded their portfolio to include other precast concrete products for building multi-story structures, homes, parking decks, and stadiums.
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Creative Direction, Art Direction, Graphic Design, Web Design & Maintenance, Account Management, Print Management, Proofreading & Copy Editing
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always telling stories
Fabcon’s diverse portfolio of faithful clients and beautiful projects loans itself to compelling case studies. These stories are written and designed in an editorial style, accessible both online and in print. They also make appearances as advertorials in industry publications, content destinations for programmatic campaigns, and e-blasts as part of larger integrated campaigns.
a library of resources
Fabcon’s vast collection of printed materials was compiled into the Product and Reference Guide, a custom gusseted pocket folder that serves as a compendium of its most valuable resources and references.
The collection was distributed to select prospective clients, from architecture groups to C-level executives.
Contents include product and capabilities brochures, case studies, FAQs, project photo albums, segment brochures, and a pigment guide.
internal marketing & resources
Work completed at Ostrom Creative.